Target launches dealworthy budget brand priced largely under $10 – Uptrends

Target launches dealworthy budget brand priced largely under  – Uptrends

For years, Target has leaned into its faux-French nickname “Tar-jay,” marketing itself as an elevated-yet-affordable retailer. But Target’s new “dealworthy” brand, which includes items from jumbo cotton balls to boxer briefs, could call that strategy into question. The retailer introduced the budget-conscious brand on Thursday with nearly 400 products, mostly essentials and apparel, priced mostly … Read more