Gen Z says they’re anti-capitalist, but love celebrity – Uptrends
Although Gen Zers and millennials are generally regarded as anti-capitalist consumers who claim to distance themselves from overconsumption or blind consumerism, there are two things that will stop them in their tracks when making a decision to purchase: celebrities and influencers. Celebrities and influencers create a “coolness” factor that makes it all but irresistible for … Read more
