Branding

No, ESG and DEI don’t just have a branding problem – Uptrends

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No, ESG and DEI don’t just have a branding problem – Uptrends

The verdict is in: ESG is now branded a “dirty word”–and even those who are in favor of DEI policies are now talking about the need for a rebrand. It’s true that capturing so many different concepts under an alphabet soup of acronyms is convenient and lazy. For years, it has allowed both sides to … Read more

12 Personal Branding Examples to Follow in 2023 (with tips) – Uptrends

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12 Personal Branding Examples to Follow in 2023 (with tips) – Uptrends

  Who am I? I’m Ramit Sethi, the guy behind the New York Times bestseller “I Will Teach You To Be Rich.” As a personal finance guru, my mission has always been clear: to provide straightforward, actionable advice that transforms the way people think about money. Beyond just being an author and a personal finance … Read more