According to government figures, nearly 600,000 people visited the city in 2023, injecting 4.4 trillion Mongolian togrog ($1.2 billion) into the economy.
About 1,000 tourists have taken part in the Herder Camp program since it launched in June, said Ganbold Davaasuren, executive director of the Cradle of Ancient Nomads Tourism Association. The Herder Camp program was initiated by the Arkhangai Provincial Government and implemented in collaboration with this non-governmental organization.
Juho Jeong from South Korea sits in a local shepherd’s ger and sips “Süütei Tsai,” a drink made from cow’s milk, salt and ghee. She came to Mongolia to immerse herself in nature, learn about the life and culture of nomadic herders and, more importantly, “see what the stars look like at night.”